QUEER 365
Queer 365 is a powerful movement that unites seven Amsterdam-based LGBTQI+ foundations with a kaleidoscope of backgrounds. From pragmatic activism to broad consultancy expertise, we bring together a wealth of knowledge and experience. Their mission is crystal clear: to unite our community and promote equal access and opportunities for everyone. Queer 365 believes that together we can create a fairer future – a future that is accessible to everyone, with plenty of possibilities.
The graphic concept for Queer 365 is based on a imperfect circle that stands for inclusion. A circle moves in different shapes and never stops moving. The circle can potentially take any shape possible and grows over time within the identity.
Together with this shape we created a smart and dynamic identity that can transform (in language) for each purpose Queer 365 offers. The movement has a complex position in terms of who they communicate with – from the community to the corporate world – and themselves are the 'movable' middle and bridging this gap.
Client: Queer 365
Materials: Visual identity, website
Project Lead: Aynouk Tan
Strategy & copy: Alexandra Onderwater
Animation: Christian Knöpfel
Year: 2024-2025
