CAES is a fashion label founded by Helen de Kluiver in 2019. CAES was created based on the belief that fashion does not have to be fast or seasonal. Instead, CAES designs timeless garments that can be worn for many seasons to come. For the identity we developed an emblem. Besides the emblem also other shapes have been developed over time that contribute to the identity.
Art-Direction: Merel Korteweg
Materials: Brand Identity, Brand Sculpture
Year: 2020, 2021