The four-hundredth anniversary of Shakespeare’s death is being commemorated on a large scale in many countries in 2016. The exhibition ShakespeareNL demonstrates that Shakespeare is still omnipresent, both in theatre as well as in popular culture. The graphic design has a theatrical approach in the identity combining serif and san-serif type in a playful way and always displayed on “blood” red. The wave-shape of a curtain is used as a framework for wall-texts and as a graphic icon in the printed and online campaign.

Client: Bijzondere Collecties UvA, Amsterdam
Curators: Hans van Keulen, Rob van der Zalm
Spacial design: in collaboration with Stefan Voets
Materials: Exhibition design, campaign
Photography: Monique Kooijmans, Job Stribos
Year: 2016