The concept behind Nothing New is nothing short of spectacular. Nothing New is the perfect antidote to the all the empty Salone del Mobile that feature little more than perfect still lives of perfect products. Instead, Lensvelt wants to provoke different emotional responses by making unexpected combinations with this installation.
Client: Lensvelt (for Fondazione Lensvelt at Salone del Mobile, Milan, IT)
Art direction: Maarten Spruyt
Materials: Exhibition texts, navigation, hand-out