This year’s exceptional edition of Amsterdam Art Week, curated together with over fifty participating galleries, museums, artist residencies, project spaces and individual artists, offered the participant the chance to discover the city’s vibrant contemporary art scene. The design campaign is inspired by the Situationists’ concept of ‘dérive’ with moving typography. Amsterdam Art invited people to wander through Amsterdam and explore how art contributes to the city.
Client: Amsterdam Art In collaboration with: Mainstudio (Edwin van Gelder, Christian Knöpfel)
Webdevelopement: Florian Schimanski Materials: Campaign identity, posters, booklets, website, banners, social media and other. Year: 2021