Concept
Explanation of ‘Free Culture’
The reason why not enough people are participating the Free Culture movement is because there is not enough knowledge about this specific topic. An explanation campaign with a concept-related visual identity will help inform creatives about this movement and will convince them to join and share their knowledge and opinions about all different facets about Free Culture.
Explanation of ‘Free Culture’
The reason why not enough people are participating the Free Culture movement is because there is not enough knowledge about this specific topic. An explanation campaign with a concept-related visual identity will help inform creatives about this movement and will convince them to join and share their knowledge and opinions about all different facets about Free Culture.
Form
Facets:
The little triangle-pieces are surfaces of a diamond. This is used as a metaphor for the visual identity. Free Culture has many facets.
Arrows:
The facets can also be seen as arrows. Arrows resemble a direction you can go and by Free Culture you can go in all directions.
Outline:
The visual identity is ‘outlined’. This stands for: open, accessible, editable and interactive.
Facets:
The little triangle-pieces are surfaces of a diamond. This is used as a metaphor for the visual identity. Free Culture has many facets.
Arrows:
The facets can also be seen as arrows. Arrows resemble a direction you can go and by Free Culture you can go in all directions.
Outline:
The visual identity is ‘outlined’. This stands for: open, accessible, editable and interactive.
